The Beats’ 10 Year Anniversary Campaign seeks to identify up and coming talent who are shaping the next ten years of culture. We hope to give them a platform to tell their defiant stories. The output is a global lookbook that inspires our audience and impacts culture. Our team was tasked with visualizing what this lookbook would look like and how it could be pushed further into Beats x Beat, Beats of The Week, Beats Stories and a few more social content series released by Beats weekly. We are looking into the future, to the next “defiant ones” who are shaping the creative culture of the next 10 years.
          Made Defiant            Social campaign


          gifs

          carousels






 
          stories